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Spreading Esperanto - Instead of pushing, we should pull

Alkanadi-tól, 2015. december 13.

Hozzászólások: 5

Nyelv: English

Alkanadi (Profil megtekintése) 2015. december 13. 14:50:52

I think this is very important to understand:

4 minute video - https://www.youtube.com/watch?v=RTveImPn0WE

If there is a perceived value then people will come. The pull strategy is very valuable, but we still me marketing.

We should ask ourselves why someone would want to learn Esperanto and why someone would want to continue learning it.

Just food for thought.

Vestitor (Profil megtekintése) 2015. december 13. 15:02:53

The perceived value idea is true, it does make people flock. Just as long as there is actual value as well, otherwise it's just conning people.

I don't even know who that guy is in the video, but he has the typical delivery of a self-help guru whose bulk of success comes from people purchasing his promise to give them the secret of success.

Do you know what perturbs me? That in this world now saturated with a business mentality in every nook and cranny, Esperanto is now a 'product' or 'commodity' that needs a marketing plan. I'm certain this is not the same thing as promotion.

Alkanadi (Profil megtekintése) 2015. december 13. 15:11:40

Vestitor:I don't even know who that guy is in the video, but he has the typical delivery of a self-help guru whose bulk of success comes from people purchasing his promise
He hates self-help gurus. He wrote a book because he wanted to dispel the myths that guru's are selling to people.

He got rich a long time before he started helping other people. His first success was building a website and selling it.

Vestitor (Profil megtekintése) 2015. december 13. 16:11:37

Better get him onto the job then. Wonder who he'll sell the result to?

delsydebothom (Profil megtekintése) 2015. december 13. 22:04:17

Something about this reminds me of one of Chesterton's quips: "When everything about a people is for the time growing weak and ineffective, it begins to talk about efficiency. So it is that when a man's body is a wreck he begins, for the first time, to talk about health. Vigorous organisms talk not about their processes, but about their aims."

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