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Translation help

kelle poolt pablobf, 12. august 2010

Postitused: 9

Keel: English

pablobf (Näita profiili) 12. august 2010 17:02.22

Hi! How can I say "stakeholders" and "brand experience" in Esperanto?

Miland (Näita profiili) 13. august 2010 14:50.17

"Stakeholder": koncernato. This is in the new edition of Wells' dictionary, which I recommend.
"Brand experience": if I interpret this correctly to be an event which enables participants to actively engage with a brand in some way, then markosperto may be a suitable neologismo.

Chainy (Näita profiili) 13. august 2010 15:02.17

Miland:"Stakeholder": koncernato
I'm a bit confused by this word 'koncernato' - I'm not exactly sure what is meant by it! By 'stakeholder' I presume it means the same as 'shareholder' or 'stockholder' (someone owning shares in a company). The most common word for this is 'akciulo'. Look at 'shareholder' in JC Wells, and it also gives 'akciulo'.

tommjames (Näita profiili) 13. august 2010 15:12.25

Chainy:
This page might make it clearer: http://epo.wikitrans.net/Koncernato_%28kompania%...

I wouldn't say a stakeholder is exactly the same thing as a shareholder as a "stake" in something is a more general idea than having paid for some stocks or shares.

Miland (Näita profiili) 13. august 2010 15:16.58

The Concise Oxford Dictionary defines "stakeholder" as "a person with an interest or concern in something, esp. a business". This could well be a stockholder or shareholder, but, in my view, not necessarily. I imagine that someone getting a pension that is based on the company's fortunes might qualify. A wiki article gives a wide range of examples. (Just noticed that tommjames pointed out the E-o version above).

Chainy (Näita profiili) 13. august 2010 15:19.17

I'm not too sure about 'brand experience'. I think the context will also influence the exact way to say it.

The main idea seems to be how customers relate to a product, their attitude towards it etc... So words like 'rilati al' or maybe 'sinteni al' could be useful...

Miland (Näita profiili) 13. august 2010 17:13.43

The experience of contact with the brand certainly includes an individual's subjective reaction (or 'attitude' in that context), and "brand experience" is defined in more than one way. Here are some. In all of these, however, contact with the brand appears to be an "objective" element, although in the case of "uncontrolled" experiences such as word-of-mouth reports and journalistic reviews, we don't have direct contact.

pablobf (Näita profiili) 13. august 2010 19:42.29

Thanks for your suggests.
I think "koncernanto" is ok.
To translate "Brand experience", I also tought in "markospero" but someone suggest me "marko-daŭro". What do you think about it? *I'm sorry, I don't speak english so good.

Miland (Näita profiili) 14. august 2010 16:48.49

pablobf:"marko-daŭro". What do you think about it?
That sounds like the continuation of a brand, which is not the same thing as the public's experience (sperto) of it. That's why I suggested markosperto.

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